Products and Solutions
aSpecial Media is building a Premium Network of Publishers of Asian sites. We seek out Publishers, particularly the Independents, who have compelling content and invite them to join us, no matter the size of their audience. By integrating the sites in our network, which employs Behavioural Targeting, we can help them attain higher revenues and profits from advertisements.
Our insights into online users' behaviour can also help our Publishers refine their content and make it more relevant to their readers. As an aSpecial Media Publisher partner, you will have immediate access to revenue-raising tools.
Independent Ad Exchange Yield Management Platform
We give you control over what appears in your ad spaces with our easy to operate and fully transparent dashboard. This allows you to protect your brand and brand values. You can maintain the quality of the ads on your site while still maximising yield (Targeted CPM). You can opt to accept an active advertising campaign or reject it. This essentially means you can rely on your own sales force when you so decide, or complement their efforts by taking externally-sourced ads. Other networks may require you to sell them your ad spaces at a fixed CPM. We do not. Our business model is a completely transparent revenue share with our Publisher partners, which means that as CPMs rise with our Behavioural Targeting of readers, you earn more.
Behavioral Targeting Data Platform
Our behavioral targeting platform gives you easy access to, and ownership of, customer analytics. These give you new, realtime insights into the interests of your readers and sets the stage for better content management, and engagement with targeted subscribers or readers. With our re-targeting capability, you can re-serve a particular ad to a particular reader when he re-visits your site, and also follow your readers as they traverse the Web - and connect with them even after they have left your site. Our segmentation of your audience, based on their Interest Profiles, increases the attractiveness of your site to advertisers, as they will now have clearly identifiable targets for their different campaigns.
Integrated Tools and Analytics
Our Dashboards make it easy to manage your ad inventory (spaces reserved for ads), whether generating ad scripts, or uploading and rotating alternate ads. You will also find it convenient to track performance of ad campaigns through the detailed reports made available.
For details on how you can join the Premium Network, contact email@example.com